I can understand someone who is young and inexperienced thinking they have it all figured out. They'll learn soon enough, and that first hard smack of reality will certainly be punishment enough for whatever idiotic pretensions they are performing today, especially when it sinks in that it's going to go on that way for the next 50 years, give or take.

What I can't fathom are the ones old enough to know better: pushing 40 and chin deep in their own failure, and they STILL don't get it that something is wrong here. I had a marathon at a client's several days this week, and they had some reality show on Bravo on throughout the day. I don't recall the title, but they had some no-nonsense celebrity hairdresser going into failing salons, looking around at what they were doing wrong, and trying to fix it. All of a sudden the client says "wait, wait, you've got to see this" and points to the screen. There's this couple who have a high six-figure debt, they're living on ramen noodles and canned tuna, and still in danger of losing their house. Yet everything the expert tries to change is met with "No, no, we know what we're doing."

Explain to me what kind of blinders you have to have on there. I've taken a fair number of shots at the management at DC for sitting on their hands while a title plummeted from 23rd to 81st to 120th and finally off the readership rankings altogether. But no matter how bad it got, Time Warner was paying the light bill and there was a paycheck every other Friday. So, while I'm not excusing Didio and the rest, it's not like they had to bring home a 25-cent pack of ramen noodles into work each day and go home to a can of tuna. Explain to me how you can be working out how to live on $3.50 a day for FOOD and not have it occur to you that you do NOT know what you're doing?

The client loves this show, and now I see why. It's the same kind of thing he deals with working with his own clients. They know what they're doing, they know how to manage their careers - and they can't even get booked into Zatanna's slot at the Turtle Spirit Indian Casino in Bottleneck, SD.

So, where does that leave us?

Denial bad.

But how you fix it, I have no clue.


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